What is important to you as a diamond buyer: shape, size, quality, store’s brand name, ring setting design? Learning about these attributes will help you decide exactly what you want in a diamond. Once you narrowed it down, the DiamondPriceGuru.com search engine will help you do the rest.
How are diamonds formed? What is the geographic origin of my diamond? What is a blood diamond? How do I know whether my diamond is conflict-free? How effective is the Kimberly Process? Answers to these questions are covered in this article.
Clicks, bricks, or bulk—which is best for you? Learn key differences between buying diamonds online, in brick-and-mortar retail stores, and through wholesalers. Plus, read useful tips on buying from each channel.