Diamond & Ring Basics

Which diamond cuts sparkle the most—and why? Why does it cost less to design your own ring setting, purchase a loose diamond, and have a jeweler set it? Learn the traditional 4Cs of the diamond industry, what matters in a diamond certificate, and much more. A few minutes of reading can save you years of regret.

Loose Diamonds

Loose Diamonds

Why are loose diamonds a better buy than diamonds already set in rings?

The 4Cs

The 4Cs

What are the 4Cs and how can I judge diamonds without becoming a gemologist?

Diamond Cuts (Shapes)

Diamond Cuts (Shapes)

What diamond shapes are available and what should I know about each shape?

Ring Settings

Ring Settings

Designing the ring to make the wearer and the diamond look their best.

Certified Diamonds

Certified Diamonds

Certified diamonds cost more than diamonds without certificates—but are they worth it?